One operation,
built one well-made
module at a time.
Meva Farms SARL
April 2026
Fanandrana, Toamasina
17km from Tamatave
“The chicken in Madagascar costs roughly what it costs in the UK. The wages don’t.“
The compounding gap
The most affordable widely-eaten protein on the island is priced out of reach for most of the people who eat it. There’s no single reason for that.
Feed is mostly imported. Production is fragmented. The cold chain is patchy. Quality is inconsistent. Margins disappear somewhere between the farm gate and the consumer.
Meva Farms is one attempt to fix the parts of that we can actually reach: how the chicken is raised, what it eats, and what the cost compounds to along the way.
Where cost leaks
Imported feed
Where cost leaks
Fragmented production
Where cost leaks
Patchy cold chain
Where cost leaks
Inconsistent quality
Three things shape how we work.
None of them are clever. They’re choices that compound — about specialisation, about repetition, about whose money you spend.
01 / Specialisation
Integrated, not specialised.
The farm doesn’t just raise chickens. It produces a meaningful share of the feed those chickens eat — black soldier fly larvae, tilapia, azolla, and ground crops. Every output is an input somewhere else.
vs. single-crop monoculture
02 / Repetition
Replicable, not bespoke.
Every chicken house on the farm is identical. Same dimensions, same materials, same construction. The blueprint is the product. Once it works here, the same building goes on a cooperative farmer’s land.
vs. one-off, hand-tuned
03 / Capital
Bootstrapped, not borrowed.
The operation is being built out in stages with money the business earns, not money it owes. That means slower than venture-backed alternatives. It also means decisions get made on operational grounds.
vs. growth-at-all-costs
Small, permanent,
paid above market.
We hire locally and pay above local market rates. The point of the operation isn’t just cheaper chicken — it’s better work for the people raising it. The team grows as production scales, not before.
Founder · Managing Director
Rob Parsons
Strategy, capital, design. Sets the long arc.
Head of Farming
Aimé Mariannot
Feed research, formulation, JADAM methodology. Keeps the loop closed between what the farm grows and what the birds eat.
Co-founder · Operations Manager
Narcisse Rambeloson
Construction, sourcing, vendor relationships, day-to-day operations and strategy. The farm runs because our operations lead runs it.
7 people
Farm Team
The team on site. Grows as production scales. Hired locally, paid above local market rates.
Why the headcount stays small.
A replicable module needs a small permanent team that knows it cold, plus a larger flexible team that scales with each module added. We size the permanent team to what one production module needs — and add another team when we add another module.
On the east coast,
17 km from the port.
The farm sits on a 10,000 m² plot in Fanandrana, Toamasina region — about 17 km from Tamatave on the road to the capital. Eastern Madagascar.
Roughly 3,000 mm of rain a year, cyclone season from November to April, humidity year-round. The design accounts for all of it: wind-rated roofing, deep-litter floors that handle humidity, rainwater capture sized for the rainfall.
3,000mm
Wet east coast
Nov→Apr
Wind-rated roofing
Year-round
Deep-litter floors
On-site
Captured + stored
We publish what we’re doing as we do it.
Production · in progress
Three flocks in. The first production modules are being built out.
We’re building production against real numbers from three completed flock cycles, not assumptions.
Meva Farms SARL
SARL au capital de 2 000 000 Ar · RCS Toamasina
April 2026
Tanambaovao Tananambo, CR Fanandrana, Toamasina
Madagascar
Bootstrapped
No outside capital. Reinvested earnings only.
The Tamatave Notebook
Biweekly · build progress, what’s working, what isn’t
Want to see it in person?
We host a small number of farm visits each month — partners, restaurants, cooperative farmers and curious neighbours. Bring boots.